Winning the War for Talent: The Best Companies Use Training

Nov 17, 2015 | Categories: training / coaching
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Ongoing Employee Development Will Further Your Organization

If you haven’t invested in training your team in a while, then it's time to re-think your strategy.

Today, more and more companies are focusing more time and energy on advancing their employees education. Why?

There are a few factors about why investing in ongoing employee development practices will further your organization.


  • People Want To Be Invested In:  Just like you work hard to add value to your customers' lives, you need to put focus on your staff as well. They are people, just like the ones you serve. Finding ways to add value to their lives will keep them loyal to you.  It's the same principles you would use for keeping your customers happy and coming back. There is so much that goes into brand loyalty, and getting your employees on board is just as important as getting customers on board.

  • It Benefits You to Have Highly Trained Staff:  Not only is it valuable for the individuals in your company to be invested in, but it will benefit you as well. If you want to keep up with your competition or bridge the gap between yourself and major corporations, you need to have solid training for your staff.  When your employees have the knowledge they need to take their performance to the next level, it benefits you. The more they know, the better your company can function. 

So, what types of training work best? Maybe you understand how valuable training your staff is, but you aren’t sure how to go about it or where to start. Here are a few methods that work well.


  • Shadowing and Hands-On Training. Sure, digital training has its place, but hands-on training is invaluable. Having one employee shadow another can provide great information. It allows the employee to ask real-time questions and get more information from someone who knows a lot. After the employee feels comfortable, they can be shadowed by the stronger staff member.
  • Find Qualified Experts to Teach.You need to find actual industry experts for training events. Be sure you aren’t bringing in self-proclaimed experts. Look for those who are authorities on the subject, as you want to be sure your staff is receiving accurate information.

  •  Set up Individual Training Sessions. It may make sense to have certain parts of employee training done in groups. However, individual training sessions are important at times as well. When you get one-on-one training with someone, they will be able to ask the questions they need to without feeling weirded out around a group. Find ways to invest in each person individually.


Investing in the education of your staff is very important. Education efforts should be a priority to ensure your staff is able to handle your industry and help the company succeed.


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Fred Khachi

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